Home Depot Encapsulated Bubble Branding
Encapsulated Bubble is a new product line of Bubble Wrap, and features an extra layer of plastic protection which provides the Bubble Wrap with more strength and longer lasting bubbles. This new product required a new brand the reflected the products premium feel.
Previous Bubble Label. Design is outdated, busy, and utilizes poor photography.
New Label Design. Modern, minimalist, and clean to reflect a premium product. "Menu" style buttons show user the information they need to purchase the right product. The label is also applied as the bubble tape off of the production line rather than being hand applied, saving labor cost.
New Label Family.